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Business Plan or Business Wish List

Contrary to conventional wisdom, it is not possible to develop a business plan for every business idea. If you are in the disruptive-innovation arena playing the new product–unknown market game, for example, developing a business plan may be just time wasted. People like Richard Branson, Steve Blank, Pierre Omidyar o Saras Sarasvathy, among others, have expressed their not so encouraging opinion about writing a business plan.

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